November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GARM’s Shutdown Is an Opportunity to Finally Get Brand Safety Right

It’s been a strange few days for brand safety, from the initial news of Elon Musk’s X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What’s surprising is not the fact that it had happened–as a podcast advertising leader, I’ve seen firsthand how the org’s approach…
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