December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

iSpot Officially Receives National TV Currency Certification From JIC

Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering important areas of the cross-platform TV advertising industry. The JIC’s Measurement Subcommittee made its decision after nearly 300 rigorous data tests. The certification is valid for two…
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