Meta Is Opening Up A Smidge More To Third-Party Attribution

Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality. […]

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