Ahead of the Paris 2024 Paralympics, Apple issues a timely call about the importance of equity and accessibility in sports. “The Relay,” created in-house, is the tech giant’s latest ad promoting its accessibility features. This film documents eight athletes from around the world competing in a four-stage, real-time relay race. The group includes a cyclist…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024