November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Sensodyne Is Optimizing TV Ads Using Attention Metrics

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.

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