Vudoo and Scroll Media join forces to revolutionise digital ads with shoppable content

AUCKLAND, Today: Vudoo, known for its award-winning shoppable technology, has teamed up with Scroll Media, a top digital advertising network representing over 40 premium publishers across Australia and New Zealand.

With this partnership, advertisers on Scroll Media’s network will now access high-intent audiences in key verticals like gaming, travel, sports, health, tech, and automotive. Scroll Media’s display, video, and gamified ads will be enhanced by Vudoo’s interactive content technology.

This collaboration allows Scroll Media’s publishers to integrate Vudoo’s innovative solutions into various ad formats. This integration offers personalised branding opportunities and action-driven creatives, enabling seamless consumer experiences like booking test drives or scheduling consultations directly within the content.

“We are thrilled to partner with Scroll Media, the leading digital advertising network in Australia and New Zealand.” – Nick Morgan

As shoppable content and interactive experiences gain momentum, this partnership couldn’t be more timely. By leveraging Vudoo’s tech, Scroll Media’s partners can boost engagement and deliver outstanding results through interactive content and ad inventory.

“We are thrilled to partner with Scroll Media, the leading digital advertising network in Australia and New Zealand,” said Vudoo CEO Nick Morgan. “This collaboration will help advertisers engage readers and consumers seamlessly.”

“As a publisher audience network, we can now offer clients not just awareness and consideration, but real business outcomes,” said Scroll Media managing director Jane Ormsby. “Vudoo’s unique shopfront integration in videos boosts conversion rates and improves the consumer journey.”

In July, Vudoo also announced a global partnership with IPG Mediabrands’ KINESSO Commerce, enhancing commerce media capabilities with their innovative “ShopNow” feature.