December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tech Tussle: Perplexity Jabs at Google With Remake of a Classic Super Bowl Ad

As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at an industry behemoth with a near shot-for-shot remake of a classic Google Super Bowl ad. The generative artificial intelligence company reimagined “Parisian Love,” which Google aired during the 2010 Big Game. The spot quickly became…
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