November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands and Broadcasters Are Committing to Women’s Sports

Wondering if women’s sports in the United States are actually winning? Just check the scoreboard. In November 2023, Deloitte predicted that revenue generated by U.S. women’s sports in 2024 would exceed $ 1 billion for the first time. The $ 1.28 billion estimate was 300% larger than the last time the company made such a prediction in…
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