November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Forget Habits, Preferences, and Demographics—Tap Into Consumer ‘Modes’

Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell the most compelling stories. But if there is one lesson to be learned from the last decade, people respond far better to messaging…
Adweek Feed