If 2024 has taught us anything about brand tie-ups, it’s that the more unlikely the collab, the better. In the last eight months, we’ve seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin’ and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected