September 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sierra Nevada Is Brewing A CTV Strategy – But Without Video

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh. But there’s a catch: The new ad units aren’t traditional video assets.

The post Sierra Nevada Is Brewing A CTV Strategy – But Without Video appeared first on AdExchanger.

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