November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Gopuff Took Its Advertising Business In House

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact […]

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