Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact […]
The post Why Gopuff Took Its Advertising Business In House appeared first on AdExchanger.
More Stories
Hooters to Remain Open Despite Filing for Bankruptcy
Friday, March 28 Evening Cable News Ratings: The Five Falls Below 4 Million Viewers on a Low-Rated Evening
Verizon Value Hires Amazon Ring’s Mary Sagripanti as CMO