Google’s Header Bidding Countermeasures Go On Trial

The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis […]

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