December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Amazon Closes First Upfront, Shaking Up the TV Market

Amazon has big ambitions to shake up the TV industry, starting with this year’s upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data, and new ad-supported tier for Prime Video to advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of…
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