November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star

Nick Saban isn’t a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a century, Saban kicks off the 2024 college football season by turning a sports marketing caricature of his on-field and…
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