Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring Beethoven soundtrack and loads of action shots, gets its narration from renowned wheelchair fencer Bebe Vio. “They say that just being here is winning–participating is winning,” Vio…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most