Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring Beethoven soundtrack and loads of action shots, gets its narration from renowned wheelchair fencer Bebe Vio. “They say that just being here is winning–participating is winning,” Vio…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform