November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is…
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