December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Cheeky Football Ad Isn’t Enough for Today’s CEO

As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why “some of the most spectacular examples of film art are in the best TV commercials.” But for all the creativity and technical execution that goes into producing the high-quality ads we’ll see this NFL season, many of advertisers’…
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