oOh!media boosts Smart Reach with advanced targeting

AUCKLAND, Today: oOh!media New Zealand has upgraded its Smart Reach platform, making it an even more powerful tool for optimising Out of Home (OOH) advertising campaigns across the country.

The platform now includes advanced demographic targeting, allowing advertisers to focus on specific audiences by age, gender, and age-gender combinations for greater precision and effectiveness.

David Owen, Research & Insights Director at oOh!media NZ, shared, “Smart Reach was already a game-changer, enabling us to select the best sites for maximum audience reach. With this new capability, we can fine-tune campaigns to connect with the audiences that matter most to our clients, delivering unmatched precision and impact.”

The upgrade maximises unique reach while maintaining traditional ROI principles, helping advertisers get the most out of their budgets by combining static and digital panels across different locations.

“Smart Reach was already a game-changer, enabling us to select the best sites for maximum audience reach.” – David Owen

Key benefits of the new Smart Reach include:

• Maximised 1+ Unique Reach: Optimise site selection to increase unique reach within target demographic groups
• Precision in Channel Selection: Visualise network reach against specific demographics for improved planning
• Boost for Retail Campaigns: Data-driven insights show that adding retail-based advertising panels significantly enhances unique reach and campaign effectiveness
• Strategic Campaign Optimisation: Refined site selection ensures campaigns deliver results in the right places
• Efficient Budget Use: Maximise ROI by ensuring every dollar spent delivers optimal outcomes

The enhanced tool is ideal for launching new campaigns, optimising current ones, and showcasing reach delivery while encouraging strategic OOH planning that incorporates diverse site types like retail locations.

For those familiar with oOh!media’s Calibre tool, the new Smart Reach adds a layer of demographic targeting, enhancing both broad and precise audience reach.

Rick Goodwin, Product Innovation and Solutions Director at oOh!media NZ, noted, “With the new Smart Reach enhancements, we are thrilled to help our clients achieve their marketing goals with even greater precision and efficiency.”

• For more info on Smart Reach, visit oohmedianz.com/smart-reach