November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Wonderful Brand Discusses Testing OOH And Online Snack Competition

Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Tagline: “Pistachi-on-the-go.” As the category incumbent, with in-store bins and displays […]

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