Stuff Group dominates with record audience growth

AUCKLAND, Today: Stuff Group’s metropolitan mastheads have seen strong growth, securing their number one position in print and digital, according to the latest Nielsen readership results.¹

Stuff Group reaches 3.43 million Kiwis every month. Their platforms include stuff.co.nz, The Post, The Sunday Star-Times, The Press, Waikato Times, and a range of premium magazines.¹

The Post saw a 17% growth in its national audience, now reaching 922,000 readers. The Press grew by 16% to 738,000, and Waikato Times saw a 22% increase to 495,000.¹

Joanna Norris, Managing Director of Stuff Masthead Publishing, explains, “The Post is where business, power and politics meet – news from the Capital for the nation.”

“No one gets New Zealand better than us, and the engagement we deliver is truly market-leading.” – Matt Headland

She adds, “More than 70% of thepost.co.nz’s audience lives outside Wellington², and we have grown our Auckland newsroom with a focus on business news and analysis. Overall, digital subscriptions to our mastheads grew an impressive 27% over the last quarter.”³

Matt Headland, Managing Director of Stuff Brand Connections, highlights the brand opportunities, “No one gets New Zealand better than us, and the engagement we deliver is truly market-leading.”

He continues, “Our audience visits more often, stays for longer, and reads more … enabling our commercial partners to reach Kiwis at scale in an extremely impactful way.”²

Stuff.co.nz has a monthly unique audience of 2.2 million, making it New Zealand’s most loved news site.² It sees 134,000 more visitors and 57% higher engagement than its closest competitor.²

¹Source: Nielsen CMI Q3 23- Q2 24 July 24 Fused
²Source: Nielsen Online Ratings July 2024 Base AP 15+
³Source: Stuff Group