November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Talking CTV Transparency (And The Lack Thereof) With Samsung

Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […]

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