With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest more in customer retention. It’s way cheaper and more efficient to keep existing customers than it is to attract new ones or to woo back the disgruntled. But it’s often not clear exactly what’s driving […]
The post This Startup Just Raised $ 2.2 Million To Predict Whether Customers Are Happy (Or Ready To Leave) appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist