On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and livestreamed meeting with publishers in NYC to discuss a bundle of new changes to its auction dynamics, including the move to […]
The post DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules appeared first on AdExchanger.
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