AI fuels Green Cross Health’s Big Beauty Week, by FCB/Six

Kiwi healthcare provider Green Cross Health has launched “Big Beauty Week” across Life Pharmacy over the past week, offering a range of giveaways, in-store and online experiences and even more accessible price-points for Kiwis looking to treat themselves. 

Creative data specialists FCB/SIX has created a multi-channel campaign to support the initiative, that includes larger-than-life AI generated imagery and videos that will run across social and digital, unmissable OOH and print as well as influencer and PR activity. They have also created a virtual online spinning wheel and a “human-sized” make-up bag, presented as a pop-up at featured Life Pharmacy stores that serves as a functional “lucky dip”. 

Edwina Neilson, General Manager of Marketing at Green Cross Health says: “It was a pleasure to build on the great partnership we had established with the team at FCB/Six to bring this “Big Beauty Week” campaign to life. The team were able to identify multiple channels and touch points to create a seamless customer experience, so whether our customers are travelling to a store or having a look online, they’ll get to participate in something smart, connected and refreshing.” 

Laura Goldie, Managing Director of FCB/SIX says: “As soon as we met Green Cross Health it was clear they were ambitious to expand the scope of their data-powered marketing. FCB/SIX specialises in fusing data, tech and creativity, so we have loved working together with their whole team to deliver strategies to do just that – especially through the Living Rewards loyalty programme.” 

“The work and shared understanding has developed into a great partnership and Big Beauty Week is an extension of that – a beautiful engagement layer over a hard-working retail campaign, driving sales both online and in store.” 

Big Beauty Week will run across their network of 51 Life Pharmacies – from Invercargill all the way to Whangārei – and online until Tuesday 17th September.

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