Apac Effie Awards: TBWA\NZ and ANZ claim New Zealand’s only Gold

AUCKLAND, Today: TBWA\NZ and ANZ snagged New Zealand’s only Gold at the APAC Effie Awards over the weekend. This adds to ANZ’s growing list of accolades, including Brand of the Year at the Marketing Awards.

TBWA\NZ is also the sole New Zealand agency in the running for the prestigious IPA awards, set to be announced next month.

The APAC Effie Gold was awarded for ANZ’s Good Energy Home Loan, part of the WE DO HOW platform. The campaign helped Kiwis make sustainable home upgrades and left a big impact.

The campaign results were impressive:

• Over 10,000 homeowners made sustainable home improvements
• Over 10,000 tons of CO2 was cut through electric vehicle adoption
• $ 430 million in incremental home lending for ANZ
• Corporate reputation got a boost
• Set a new benchmark for sustainable home lending in NZ banking

“The success of this campaign demonstrates how marketing can play a role delivering meaningful change for homeowners across New Zealand, while contributing to a more sustainable future.” – Astrud Burgess

Astrud Burgess, Chief Marketing Officer at ANZ Aotearoa, commented, “This award is particularly meaningful because it recognises how ANZ’s Good Energy Home Loan helped Kiwis take practical steps to improve their financial wellbeing as well as reduce their impact on the environment, ‘for the planet and the pocket.’”

Astrud added, “The success of this campaign demonstrates how marketing can play a role delivering meaningful change for homeowners across New Zealand, while contributing to a more sustainable future. We’re proud to see this work acknowledged at the APAC Effie Awards.”

The Gold award follows other recent milestones for ANZ, including being Brand of the Year by Mark Ritson at the YouTube Marketing Awards. They’re also the only Kiwi brand nominated for the IPA Awards, with winners revealed next month.

TBWA\NZ’s Head of Planning, Joseph Judd, said, “It’s rewarding to see the Good Energy Home Loan resonate not only with homeowners but also within the global marketing industry. Our focus on creating work that has a lasting impact is at the heart of the WE DO HOW platform and this campaign’s success.”