Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action–whether that’s signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between. Advertisers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kiwi gamers unite for epic boss battle at Spark Game Arena Live
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Paddy Gower’s live tour hits Kiwi towns