November 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV) […]

The post Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny appeared first on AdExchanger.

AdExchanger