Lion NZ and PHD team up for fresh media approach

AUCKLAND, Today: Lion NZ has revealed PHD as its new media agency partner, following an intense review process. PHD stood out with its innovative approach and strategic expertise across the board.

PHD will now manage Lion NZ’s media strategy, planning, and buying for key beer, wine, spirit, RTD, and coffee brands. Their expertise and innovative approach are set to boost Lion’s brand performance.

Marketing Director Annemarie Browne shared her excitement, saying, “We’re thrilled to welcome PHD as our new media agency partner.”

“Our goal is to elevate Lion’s brands’ presence and cultural impact with New Zealand audiences. This partnership aligns perfectly with our strategic vision and will focus on optimising our entire portfolio.

“PHD’s leadership in the media industry, collaborative approach, and innovative solutions were key factors in their selection. We were extremely impressed with their team and look forward to creating culture-defining work together,” added Browne.

“Lion’s passion for market-leading innovation and smart media thinking is exciting and the PHD team cannot wait to get stuck in and deliver great work and business results together.” – Nikki Grafton

Nikki Grafton, CEO at PHD Aotearoa stated, “We are so happy to have the opportunity to partner with the Lion team and their portfolio of iconic brands.”

“Lion’s passion for market-leading innovation and smart media thinking is exciting and the PHD team cannot wait to get stuck in and deliver great work and business results together.”

This partnership further solidifies Lion’s commitment to exploring new media opportunities. Speight’s remains New Zealand’s largest alcohol brand, and Steinlager continues its 65-year legacy as a top lager.

PHD will oversee integrated media campaigns across all channels, using insights and cutting-edge technology to strengthen Lion’s impact.

Lion NZ also expressed its gratitude to EssenceMediacom for their partnership over the last five years. PHD will officially take over the Lion account on 1 November 2024.