Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the […]
The post Retailers Are Opening Themselves To Programmatic – But Will They Regret It? appeared first on AdExchanger.
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