For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react.
The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.
More Stories
2024 Creative Floor win for Essence Health Agency
Watch Oprah Winfrey Interview Kamala Harris
TrailLite celebrates miles of memories with Quantum Jump