November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up?

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With […]

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