A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped 28% from 2018 to only 10% in 2023. According to the research, the 50 and older population is perceived as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most