November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dave & Buster’s Unveils How It Boosts Customer Data Collection

After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future that would never happen. But for restaurant and entertainment company Dave & Buster’s, preparing for the end of cookies helped it understand how flawed third-party…
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