December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vote now for the best advert of the last 50 years

Our friend NZ Marketing Association is turning 50 this year and as part of the celebrations, it’s asking everyone to pick their favourite advert from the past five decades.

From Holly and Hugo “getting thinner” on the back seat of the car as they hunger for KFC in the 1970s to Tip Top’s ‘Togs Togs Undies’ of the 2000s and Tina from Turners or Stickman in this decade, you can vote for the best ad on telly over the years.

Even better, you can win a year’s supply of Vogel’s bread! Simply vote for your favourite advert from each decade in the Marketing Association’s Toast to the Greatest Campaigns of the last 50 years.

Vote here.

The polls are open until 12am on Sunday 6 October, and so far more than 11,500 votes have been cast.

The winners from each decade will be announced at the Marketing Association’s 50th Birthday Party on October 22. Click here for more info and tickets.

The leaderboard is below, but do you agree? (No showing for the Milky Bar Kid in the 90s top three, just saying.)

So far, the leaders are:

1970s

  • The Great Crunchie Train Robbery
  • Cadbury Pinky Bar – Kind of Kinky
  • Hugo and Holly – KFC 

1980s

  • BASF – Dear John
  • Toyota HiLux – Scottie and Crumpy
  • TVNZ Goodnight Kiwi

1990s

  • Christmas Scorched Almonds
  • Toyota – Bugger
  • Vogel’s Bread – Kiwi legends on Vogel’s – Rachel Hunter

2000s

  • Mitre 10 – You’ll Be Right
  • Tip Top – Togs Togs Undies
  • Vogel’s Bread – New Zealanders Overseas

2010s

  • NZTA – Legend (Ghost Chips) – Road Safety
  • Lotto – Lost Dog
  • State Insurance – Ain’t Nothing Gonna Break My Stride, 

2020s

  • Lotto Missing Ticket
  • Turners – Tina from Turners
  • Vogel’s Bread – Neighbours

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