How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads

Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors’ high prices. Drugstore brands such as…
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