Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors’ high prices. Drugstore brands such as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected