MediaWorks taps Factori to supercharge outdoor advertising

AUCKLAND, Today: MediaWorks is excited to bring customers cutting-edge, data-driven outdoor advertising solutions through a new partnership with Factori, formerly known as Lifesight. This collaboration introduces innovative tools for campaign planning and effectiveness.

Key benefits of the partnership include:

• Enhanced Planning Capabilities: The integration of Screen IQ enables MediaWorks to gain deeper insights during the out-of-home planning stages, allowing for site selection based on a rich databank of audience insights, consumer behaviour, and category involvement and affinity
• Data-driven Site Selection: This enables smarter site selection, focusing on locations with the highest potential to engage target audiences. MediaWorks can present a more detailed view of audience and category affinity, delivering better audience engagement for advertisers
• Proven Effectiveness: With confidence in Factori’s solutions, MediaWorks will track attribution to measure the impact of its outdoor assets, monitoring how effectively they drive consumers to advertisers’ websites or physical locations

“We are thrilled to be partnering with Factori on this initiative. Factori’s impressive depth of data in Screen IQ will vastly improve our data-led thinking in the outdoor planning stages, giving us confidence in driving stronger results for our advertisers.” – Brad Glading

Brad Glading, Head of Research & Insights at MediaWorks says, “We are thrilled to be partnering with Factori on this initiative. Factori’s impressive depth of data in Screen IQ will vastly improve our data-led thinking in the outdoor planning stages, giving us confidence in driving stronger results for our advertisers.”

This partnership also means MediaWorks can confidently track outdoor asset performance, showing how effectively outdoor campaigns drive traffic to both websites and physical locations.

Peter Madani, Director of Sales & Partnerships at Factori adds “We’re excited to partner with MediaWorks and enhance their out-of-home planning and reporting capability. Brands accessing MediaWorks Outdoor network will receive audience-led outdoor strategy and can close loop on performance outcomes through footfall attribution.”