Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S....
Supercharge
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat...
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
AUCKLAND, Today: MediaWorks is excited to bring customers cutting-edge, data-driven outdoor advertising solutions through a new partnership with Factori, formerly...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...
AUCKLAND, Today: Dailymotion Advertising, the top global video marketing platform, is excited to announce a partnership with Scroll Media, a...
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief...
2022 will be the year when health communications finally catch up to the hype. In the past two years, we've...