Programmatic

Adtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web

Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…
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