November 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can’t Spell Exchange Without Change; ’Soft On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding algorithms, integrated with Index Exchange, and it’s not a typical partnership, Adweek reports.  What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […]

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