November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize

For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That’s been compounded by Google’s July announcement that the company would not, in fact, deprecate…
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