December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Week of September 30 Evening News Ratings: A Clean Sweep of Declines

While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for CBS News, which hosted last week’s vice presidential debate between Gov. Tim Walz and Sen. J.D….
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