December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

News Publishers Are Banding Together To Beat Brand Safety Blocking

News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. On Wednesday, publisher advisory firm Prohaska Consulting debuted the ProNews Collective, a private marketplace (PMP) of […]

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