NZME new partnership with Triton Digital to advance digital audio strategy

NZME is hoping to advance its digital audio strategy with a new partnership with technology and services provider Triton Digital.

The collaboration will see NZME transition their streaming, podcasting and monetisation operations to Triton and begin using its recently acquired Sounder platform for advanced targeting capabilities.

Sounder will provide deep audio insights, helping the media company refine its podcasting strategy and maximise its monetisation opportunities. These solutions will work to ensure the audience enjoy a premium listening experience across all digital platforms while supporting NZME’s long-term growth objectives in the competitive digital audio space.

The partnership will also provide NZME with an unparalleled suite of tools for content distribution, monetisation and audio analytics in Aotearoa, including the Triton Ad Platform and Triton Audio Marketplace.

“By combining our cutting-edge technology with NZME’s dynamic content, we are setting a new standard for digital audio in New Zealand,” says Richard Palmer, VP of Market Development and Strategy for APAC at Triton Digital. “Our collaboration represents a significant milestone for both Triton Digital and NZME as the audio industry continues to grow in the region. We will enhance the listener experience and provide NZME with the tools needed to deliver quality and reliable listening experiences and drive innovation in the digital audio space.”

The partnership also strengthens Triton Digital’s presence in the New Zealand market, building on Triton’s successful partnership with Nova Entertainment in Australia.

Jason Winstanley, Chief Audio Officer at NZME says, “We are really pleased to be partnering with Triton Digital – their expertise and innovative solutions will support NZME’s digital audio strategy, helping take it to the next level. NZME is strategically focused on our digital transformation programme, and staying ahead in the digital audio landscape is a big part of that. This partnership will significantly enhance our ability to guarantee quality of broadcast or future proof our radio streams and monetise our audio content effectively.”

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