Explore NZ’s digital audio boom at IAB’s Hit Play

AUCKLAND, Today: Digital Audio is booming in New Zealand, with digital ad revenue growing 34.5% year-on-year. To support this growth, the IAB New Zealand Audio Working Group is hosting the Hit Play event on Thursday, 17th October.

The event will feature industry experts like Ryan Bridge, Karla Byrne, Duncan Garner, Brodie Kane, Alistair Jamison, Francesca Rudkin, and Heidi Thompson. Francesca and Ryan will present findings from the 2024 IAB New Zealand Evolution of Digital Audio Survey, offering insights into digital audio buyer behaviours.

Angelina Farry, IAB New Zealand CEO, said, “Digital Audio is in an exciting growth phase – this year’s Evolution of Digital Audio Survey revealed that 93% of agencies have used digital audio streaming in the last 12 months, and 83% have used podcast advertising, with brand building and engagement being the key drivers.”

“Connecting with highly engaged audiences makes Digital Audio a key way to enhance other media channels.” – Kate Grigg

The survey also shows nearly 60% of respondents plan to increase their investment in Digital Audio over the next 12 months, focusing on bundling it with other media and using programmatic guaranteed deals.

Kate Grigg, Chair of the IAB New Zealand Audio Working Group, noted, “Connecting with highly engaged audiences makes Digital Audio a key way to enhance other media channels. Streaming and podcasting are becoming crucial parts of media planning.”

IAB New Zealand members and non-members can register for Digital Audio: Hit Play on Thursday, 17th October. It’s a great chance to learn more about the Digital Audio market and network with peers.

What: Digital Audio: Hit Play Event
When: Thursday, 17th October, 3-6pm (includes networking drinks)
Where: MediaWorks rova Pavilion
Tickets are limited and available here.

The event is sponsored by MediaWorks, so grab your spot before they’re gone!