Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred...
IAB’s
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left...
Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP...
AUCKLAND, Today: Digital Audio is booming in New Zealand, with digital ad revenue growing 34.5% year-on-year. To support this growth,...
AUCKLAND, Yesterday: Thompson Spencer, one of New Zealand’s top wāhine-led agencies, is now one of two finalists for IAB’s highly...
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock...
As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign...
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million...
How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising,...
The Interactive Advertising Bureau is beginning to take the wraps off its 2021 NewFronts week, slated to take place May...