As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. What is… Continue reading »
The post Meet The MSPA, The IAB’S Answer To State Privacy Laws appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index