November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Future Of Mobile Performance Is CTV-Driven

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever. […]

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