December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heineken’s Technology Stops Smartphones From Ruining Gigs

Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events — Mexico’s Live Out festival and Amsterdam Dance Event’s opening party — to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a…
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